October 4, 2010
The Social Network attracted about 2.9 million unique visitors over the weekend – the movie about the founding of Facebook, that is. (Facebook itself currently counts about 165 million unique visitors in the U.S.) Together they plunked down an estimated $23 million for tickets — on the low end of forecasts. On her DeadlineHollywood website, Nikki Finke quoted a rival studio executive as saying that the film performed strongly on the “left coast, right coast, and a smidge of Chicago only. The rest of the country could care less.” Nevertheless, the Sony/Screen Gems movie generated far more ticket sales than all the other three debuting movies combined, none of which even made the top five, as the overall box office dropped 10 percent from its year-ago total. Paramount Vantage’s Case 39 opened in seventh place with around $5.4 million. Overture’s Let Me In was close behind with $5.3 million. A fourth new entry, New Films Cinema’s Chain Letter, rolled out in 406 theaters but played to mostly empty seats. The film averaged just $363 per screen for the three days.
Final figures for top five:
1. The Social Network, $22,445,653
2. Legend of the Guardians, $10,887,429
3. Wall Street: Money Never Sleeps, $10,002,578
4. The Town, $9,749,332
5. Easy A, $6,748,777